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Competitive intelligenceTier 3 Coming soon

Ad Pulse

Tracks competitor messaging changes over time

What it does

Re-scrapes competitor ads on a schedule and surfaces what changed week-to-week. Useful for catching when a competitor pivots messaging, rolls out a new offer, or quietly adjusts their value prop. Flags the change before you find out from a sales rep.

Features

  • Scheduled re-scrape
  • Headline and description diff detection
  • Week-over-week change reports
  • High diff counts hand off to Brief for counter-messaging
  • Snapshot history per competitor

Ad Pulse by industry

How Ad Pulse maps to specific industrial verticals — buyers, queries, and the structural problem in each.

For

Laser marking

For

Fluid power

For

Controls

For

Metal fabrication

For

Coatings

More in Competitive intelligence

Tools that share data with Ad Pulse via the langton_workspace.

Scout

Coming soon

SERP ad scraper with sitelinks and callouts

Captures the full ad block from a SERP — headlines, descriptions, sitelinks, callouts, structured snippets — not just the headline.