22 Chrome extensions · Built by a practitioner
Tools for B2B paid media that generic SaaS forgot to build.
A suite of focused Chrome extensions for industrial, manufacturing, and B2B e-commerce paid media managers — built by someone who runs ~$650K/month in actual accounts. No subscriptions. No usage limits. No "read every site you visit" permissions.
The problem
Generic PPC tools were not built for B2B.
Every demo ends the same way: 'we have templates for that, but you're kind of an outlier.' Optmyzr, Adroll, Marin — all built for the average account, not the edge case where the money actually is. Industrial buyers don't search like consumers. Procurement leads don't convert like e-commerce shoppers. Sales cycles run nine months.
B2B contamination kills accounts.
DIY hobbyists and Etsy sellers bid up CPCs in the same auctions as procurement leads at $50M manufacturers. Smart Bidding routes spend toward the cheap clicks. Conversion rates collapse. No vendor builds for this.
Reporting platforms can't see structure.
Naming convention violations, cross-brand cannibalization, SKUs without ad coverage, broken landing pages — none of these surface in any dashboard you'll buy. They show up in a spreadsheet a senior PPC manager builds by hand, every quarter.
Edge-case clients are the entire B2B world.
Multi-brand MCC structures. Custom offline conversion pipelines. 90-day sales cycles. Account names with quote marks in them. The 'outlier' is the median industrial account. The tools were never built for them.
The suite
22 extensions. Each one does one thing.
Every tool is single-purpose. No platforms, no all-in-one dashboards, no upsells. The categories below mirror how the work actually breaks down — pacing math, page taxonomy, audience filtering, feed health, competitive intel, workflow.
Core math
3 toolsLanding page taxonomy
5 toolsPageTag
BuiltLanding page classifier and grader
One click on any page returns a classification — CLP, PLP, or PDP — plus a 0-to-100 grade for whether it is set up for paid traffic.
Dead Link Patrol
BuiltBulk URL status checker
Paste a list, get back which URLs return 404, which redirect, and which are clean.
URL Vault
Coming soonTag and organize landing page URLs
A browser-side library of every URL you use in ads, tagged by type — CLP, PLP, PDP, blog, competitor — so you can find them again without digging through the account.
Parse
Coming soonUTM builder and live URL validator
A UTM tool that does not ask to read every site you visit.
Loupe
Coming soonDOM capture and AI prompt generator
One click on any landing page captures its DOM, structures it, and produces an AI-ready prompt you can paste into Claude or ChatGPT for a structured page critique.
Audience filtering
6 toolsLingo Check
BuiltB2B copy vocabulary scorer
Paste your ad copy.
Jargon Match
BuiltIndustry-specific vocabulary scorer
Like Lingo Check but tuned to your specific vertical.
Scrub
Coming soonB2C contamination detector for search terms
Search term reports in B2B accounts are full of consumer queries — DIY hobbyists, students, someone Googling on their phone.
Intent Classifier
Coming soonRoutes search terms to TOFU / MOFU / BOFU / EXISTING
Paste search terms.
Persona Lens
Coming soonHow a job title actually searches
Tell it the job title and industry.
Audience Architect
Coming soonBuilds targeting structures from job titles
Translates a list of job titles plus industries into the targeting layers you actually need — custom segments, in-market lists, observation versus targeted splits — without the usual "audience too small" guesswork that shrinks B2B reach to nothing..
Product feed and structure
3 toolsFeed Pulse
BuiltMerchant Center feed health checker
Drop your product feed (CSV or TSV).
SKU Mapper
BuiltShopping coverage and revenue exposure mapper
Compares the SKUs on your site to the SKUs running ads.
Hierarchy Builder
Coming soonSite category structure → campaign structure
Reads your site's category taxonomy and proposes a campaign and ad group structure that mirrors it.
Competitive intelligence
2 toolsScout
Coming soonSERP ad scraper with sitelinks and callouts
Captures the full ad block from a SERP — headlines, descriptions, sitelinks, callouts, structured snippets — not just the headline.
Ad Pulse
Coming soonTracks competitor messaging changes over time
Re-scrapes competitor ads on a schedule and surfaces what changed week-to-week.
Workflow
3 toolsAds Lens
BuiltB2B Google Ads exoskeleton — injected over the native UI
A content-script overlay that lives directly on top of the Google Ads interface.
Brief
BuiltRSA copy builder + client approval workflow
Build responsive search ad copy that hits Google's character limits, scores against B2B vocabulary, and tracks client approval status without leaving the popup.
Audit
BuiltAccount health checklist with persistent state
A scored checklist of the structural items every B2B account should be doing.
Philosophy
Three rules. Every tool follows them.
One thing, well.
No platforms. No 'all-in-one' tools. Each extension does one specific job for B2B paid media managers and exits. If a tool starts trying to do two things, it splits into two extensions.
Minimum viable permissions.
Most extensions only need 'storage'. None of them ask to read every website you visit. The few that need page access only inject content scripts on specific domains, on user click.
Honest output.
Numbers come with units. Unrealistic projections get flagged as unrealistic. AI confidence scores are surfaced, not hidden. When data is partial, the tool says so.
From the field
Notes on running B2B Google Ads.
What ~$650K/month in industrial spend has actually taught me. No frameworks, no recycled best-practice posts — just what works and what doesn't.
Bidding on 10-digit part numbers: the industrial PPC goldmine
Google Keyword Planner says a specific part number gets zero searches per month.
Read post →Why "Performance Marketer" is becoming a useless job title
Changing a bid by 15% on a Tuesday is not a career.
Read post →Building a search term n-gram analyzer in Python
The problem with analyzing search term reports manually: you're looking at individual queries. You can't see the patterns.
Read post →Built for the work, not the demo.
The whole suite is open source on GitHub. Install the built ones in developer mode today. The rest ship on a public roadmap. No email gate, no trial, no "request a demo" funnel.