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Audience filteringTier 2 Coming soon

Scrub

B2C contamination detector for search terms

What it does

Search term reports in B2B accounts are full of consumer queries — DIY hobbyists, students, someone Googling on their phone. Scrub detects the contamination using NLP heuristics and bulk-suggests negatives, so a single review session kills weeks of wasted spend.

Features

  • Consumer-pattern detection
  • NLP heuristics for ambiguous terms
  • AI-assisted classification when heuristics are unsure
  • Bulk negative export ready for the Editor
  • Flagged term volume drives Audit recommendations

Scrub by industry

How Scrub maps to specific industrial verticals — buyers, queries, and the structural problem in each.

For

Laser marking

For

Fluid power

For

Controls

For

Metal fabrication

For

Coatings

More in Audience filtering

Tools that share data with Scrub via the langton_workspace.

Lingo Check

Built

B2B copy vocabulary scorer

Paste your ad copy.

Jargon Match

Built

Industry-specific vocabulary scorer

Like Lingo Check but tuned to your specific vertical.

Intent Classifier

Coming soon

Routes search terms to TOFU / MOFU / BOFU / EXISTING

Paste search terms.