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Audience filteringTier 1 — Blue Ocean Built

Lingo Check

B2B copy vocabulary scorer

What it does

Paste your ad copy. Lingo Check scores it against a B2B vocabulary corpus, flags words that read consumer, and recommends substitutes that read like an enterprise buyer wrote them. No more "best deal" in copy meant for a procurement lead.

Features

  • B2B vocabulary score with multi-dimensional breakdown
  • AI rewrite suggestions for copy below threshold
  • History tracking across copy iterations
  • Hands off poor scores to Persona Lens for vocabulary refresh
  • Pairs with Jargon Match for vertical-specific check

Lingo Check by industry

How Lingo Check maps to specific industrial verticals — buyers, queries, and the structural problem in each.

For

Laser marking

For

Fluid power

For

Controls

For

Metal fabrication

For

Coatings

More in Audience filtering

Tools that share data with Lingo Check via the langton_workspace.

Jargon Match

Built

Industry-specific vocabulary scorer

Like Lingo Check but tuned to your specific vertical.

Scrub

Coming soon

B2C contamination detector for search terms

Search term reports in B2B accounts are full of consumer queries — DIY hobbyists, students, someone Googling on their phone.

Intent Classifier

Coming soon

Routes search terms to TOFU / MOFU / BOFU / EXISTING

Paste search terms.