Intent Classifier
Routes search terms to TOFU / MOFU / BOFU / EXISTING
What it does
Paste search terms. Intent Classifier sorts them into funnel stages so you can route bid strategies, ad groups, and landing pages by intent stage instead of guessing. The funnel-stage step that most accounts skip and then wonder why their TOFU ROAS is bad.
Features
- Funnel-stage routing with B2B-specific rules
- AI-assisted classification for edge cases
- Exportable per-stage groups
- BOFU volume hands off to Forge as exact match
- Pairs with PageTag for stage-to-page matching
Intent Classifier by industry
How Intent Classifier maps to specific industrial verticals — buyers, queries, and the structural problem in each.
More in Audience filtering
Tools that share data with Intent Classifier via the langton_workspace.
Lingo Check
BuiltB2B copy vocabulary scorer
Paste your ad copy.
Jargon Match
BuiltIndustry-specific vocabulary scorer
Like Lingo Check but tuned to your specific vertical.
Scrub
Coming soonB2C contamination detector for search terms
Search term reports in B2B accounts are full of consumer queries — DIY hobbyists, students, someone Googling on their phone.