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Audience filteringTier 2 Coming soon

Intent Classifier

Routes search terms to TOFU / MOFU / BOFU / EXISTING

What it does

Paste search terms. Intent Classifier sorts them into funnel stages so you can route bid strategies, ad groups, and landing pages by intent stage instead of guessing. The funnel-stage step that most accounts skip and then wonder why their TOFU ROAS is bad.

Features

  • Funnel-stage routing with B2B-specific rules
  • AI-assisted classification for edge cases
  • Exportable per-stage groups
  • BOFU volume hands off to Forge as exact match
  • Pairs with PageTag for stage-to-page matching

Intent Classifier by industry

How Intent Classifier maps to specific industrial verticals — buyers, queries, and the structural problem in each.

For

Laser marking

For

Fluid power

For

Controls

For

Metal fabrication

For

Coatings

More in Audience filtering

Tools that share data with Intent Classifier via the langton_workspace.

Lingo Check

Built

B2B copy vocabulary scorer

Paste your ad copy.

Jargon Match

Built

Industry-specific vocabulary scorer

Like Lingo Check but tuned to your specific vertical.

Scrub

Coming soon

B2C contamination detector for search terms

Search term reports in B2B accounts are full of consumer queries — DIY hobbyists, students, someone Googling on their phone.