Search terms for hydraulic pumps vary wildly in intent: 'what is ISO 4406 cleanliness' is TOFU (early research), 'PN-HPU-150 hydraulic pump spec sheet' is MOFU (evaluating vendors), 'buy PN-HPU-150 hydraulic pump 3000 PSI' is BOFU (ready to quote), 'replacement hydraulic pump for press brake' is Existing Customer (MRO maintenance). Intent Classifier routes these into funnel stages so you can run separate bid strategies per stage: TOFU gets low bids (learn mode), MOFU gets medium bids (nurture mode), BOFU gets high bids (close mode), Existing gets efficiency bids (retention). For hydraulics, this matters because OEM design buyers spend months in TOFU/MOFU (researching specs, requesting samples), but MRO buyers jump straight to BOFU (need it today). Running one bidding strategy on both loses money on BOFU-ready terms and wastes budget on skeptical TOFU researchers. Intent Classifier's AI-assisted classification handles edge cases: 'DIN 51524 equivalent pump' is MOFU (comparing options), 'DIN 51524 pump specification' could be TOFU or MOFU depending on context — Intent Classifier uses NLP to decide based on surrounding search terms. Recommendation: run Intent Classifier on your full search-term history. Create separate campaigns or ad groups per stage. Route TOFU to long-form landing pages with 'what is' content. Route MOFU to spec-comparison pages. Route BOFU to quote-request pages. Use Forge to convert BOFU terms to exact-match keywords with higher bid caps — these are your close keywords.
Tool · Industry intersection
Intent Classifier for fluid power
Routes search terms to TOFU / MOFU / BOFU / EXISTING, applied to fluid power & hydraulics.
About Intent Classifier
Paste search terms. Intent Classifier sorts them into funnel stages so you can route bid strategies, ad groups, and landing pages by intent stage instead of guessing. The funnel-stage step that most accounts skip and then wonder why their TOFU ROAS is bad.
Full Intent Classifier page →About fluid power
Fluid power buyers split into two distinct tracks: OEM design engineers selecting components for new equipment, and MRO maintenance buyers replacing failed parts. Both speak in part numbers, pressure ratings, and ISO standards — but they convert on entirely different campaigns.
Full fluid power playbook →More tools mapped to fluid power
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