A procurement lead searching "CNC machining services" might be in TOFU (learning phase, benchmarking), MOFU (narrowing vendors, requesting quotes), or BOFU (ready to place an order). Each intent stage needs a different bid strategy, landing page, and conversion offer. Intent Classifier takes your high-volume search terms and sorts them into funnel stages so you can route budgets strategically instead of blending them. "CNC machining services comparison" is TOFU; "contract manufacturer medical device CNC" is MOFU; "AS9100 CNC machining services quote" is BOFU. Segmenting your bids this way lets you bid aggressively on BOFU (close rate 15%+, $200+ CPL justified) and cautiously on TOFU (close rate 2%, need much lower CPL). The BOFU terms flow directly into Forge as exact-match keyword candidates. Recommendation: run Intent Classifier quarterly on your highest-spend search terms and reallocate budget from TOFU to MOFU/BOFU campaigns. Most fab shops overfund the research phase and underfund the ready-to-quote phase.
Tool · Industry intersection
Intent Classifier for metal fabrication
Routes search terms to TOFU / MOFU / BOFU / EXISTING, applied to metal fabrication & contract manufacturing.
About Intent Classifier
Paste search terms. Intent Classifier sorts them into funnel stages so you can route bid strategies, ad groups, and landing pages by intent stage instead of guessing. The funnel-stage step that most accounts skip and then wonder why their TOFU ROAS is bad.
Full Intent Classifier page →About metal fabrication
Job shops and contract manufacturers compete on capacity, certifications, and lead-time more than price. Their buyers are procurement managers and engineering leads at OEMs who need parts made to spec.
Full metal fabrication playbook →More tools mapped to metal fabrication
Other extensions that solve specific problems in this vertical.
Intent Classifier in other industries
Same tool, different vertical-specific application.
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