SKU Mapper for metal fabrication

A 50-person fabrication shop has 200+ capabilities (by material, tolerance, process, volume tier), but your Shopping campaign only covers 30 of them. SKU Mapper compares the capabilities your site lists to the SKUs actually running in ads, surfaces which capabilities have zero ad coverage, and quantifies the revenue exposure. When you find that "AS9100 aerospace CNC," "medical device implant machining," and "exotic-alloy welding" are all on your website with near-zero ad spend, that's your next growth vector. The missing-coverage flagging with revenue ranking means the conversation with your sales team starts with a dollar number, not a feeling. SKU Mapper also flags the inverse: SKUs running ads with no available inventory or currently-offline capability. For shops that pivot between work types (some months heavy on aerospace, some months on medical), this becomes a monthly review: which capabilities are we under-advertising right now, and which need temporary negatives because we're too loaded to absorb the leads. Recommendation: run SKU Mapper monthly and hand the top 5-10 uncovered capabilities to Hierarchy Builder for campaign restructure recommendations. The gap between what you sell and what you advertise is pure revenue you're leaving on the floor.