SKU Mapper for industrial coatings

Industrial coating shops offer dozens of service tiers (standard anodizing, hard anodize, electroless nickel, zinc plating SC3, Type II / Type III, PPAP capability, salt-spray testing, NIST traceability) but many run zero ads against them. SKU Mapper compares what coating services you actually offer to which ones have ad coverage, then quantifies the revenue exposure so the conversation with ops starts with a number. When you surface that "electroless nickel plating MIL-C-26074" is a $500K annual service with zero ad spend, it forces a prioritization decision instead of a guess. SKU Mapper flags not just missing coverage but also wasted spend — ads running for coatings where your shop currently has zero inventory or closed capacity. For multi-location shops with regional PPAP certifications or specification tiers that vary by plant, SKU Mapper's export gives ops a backlog of which services to add ads for, prioritized by revenue. The tool triggers Hierarchy Builder automatically when uncovered SKUs cluster by category (all anodizing services missing coverage, all electroless nickel missing coverage) — a signal that your campaign structure no longer reflects how the shop actually sells. Recommendation: run SKU Mapper monthly and specifically look for missing coverage on specification tiers (ASTM, MIL, AMS, hard anodize, electroless nickel) and process capabilities (PPAP, FAI, salt-spray testing) — those are your highest-intent keywords and should never have zero ad spend.