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Product feed and structureTier 1 — Blue Ocean Built

SKU Mapper

Shopping coverage and revenue exposure mapper

What it does

Compares the SKUs on your site to the SKUs running ads. Surfaces which products have no ad coverage and quantifies the revenue exposure — so the prioritization conversation with the eCom team starts with a number, not a feeling.

Features

  • Site SKU list vs. running ads cross-reference
  • Missing-coverage flagging with revenue ranking
  • Wasted-spend flagging for SKUs running with no inventory
  • Exportable list for ad-build prioritization
  • Triggers Hierarchy Builder when uncovered SKUs cluster

SKU Mapper by industry

How SKU Mapper maps to specific industrial verticals — buyers, queries, and the structural problem in each.

For

Laser marking

For

Fluid power

For

Controls

For

Metal fabrication

For

Coatings

More in Product feed and structure

Tools that share data with SKU Mapper via the langton_workspace.

Feed Pulse

Built

Merchant Center feed health checker

Drop your product feed (CSV or TSV).

Hierarchy Builder

Coming soon

Site category structure → campaign structure

Reads your site's category taxonomy and proposes a campaign and ad group structure that mirrors it.