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Product feed and structureTier 1 — Blue Ocean Coming soon

Hierarchy Builder

Site category structure → campaign structure

What it does

Reads your site's category taxonomy and proposes a campaign and ad group structure that mirrors it. Built for the moment your account has been running for two years and the structure no longer reflects how the business actually sells.

Features

  • Site taxonomy parser
  • Campaign and ad group proposal with reasoning
  • Naming convention enforcement from preferences
  • Conflict and duplication detection
  • Health score that flows into Audit

Hierarchy Builder by industry

How Hierarchy Builder maps to specific industrial verticals — buyers, queries, and the structural problem in each.

For

Laser marking

For

Fluid power

For

Controls

For

Metal fabrication

For

Coatings

More in Product feed and structure

Tools that share data with Hierarchy Builder via the langton_workspace.

Feed Pulse

Built

Merchant Center feed health checker

Drop your product feed (CSV or TSV).

SKU Mapper

Built

Shopping coverage and revenue exposure mapper

Compares the SKUs on your site to the SKUs running ads.