Hierarchy Builder for fluid power

Hydraulic distributor accounts evolve over time: what started as three campaigns (OEM, MRO, Aftermarket) has grown into 30+ campaigns with overlapping structures and silent coverage gaps. Hierarchy Builder reads your site's category taxonomy and proposes a campaign and ad group structure that mirrors it — so instead of guessing, you have a data-driven proposal with explicit reasoning. For a distributor, this usually means restructuring around product categories ('Pumps', 'Cylinders', 'Manifolds', 'Valves'), buyer intent ('OEM Design', 'MRO Emergency', 'Aftermarket'), and geography. The naming convention enforcement is the detail that saves hours: when your account spec says campaigns should be named '[Buyer]-[Category]-[Geo]', Hierarchy Builder enforces that naming on the proposal, and new team members cannot deviate. Conflict and duplication detection catches the overlaps: 'PN-HPU-150 hydraulic pump' is probably in both 'Pumps' and 'Generic Power Units' ad groups, but Hierarchy Builder flags it so you clean it up before launch. Recommendation: run Hierarchy Builder when your account has grown to 25+ campaigns (usually year two of operation). Use the proposal as a roadmap, not a mandate — some manual customization is always needed. Implement the proposal in a test campaign first, measure performance for 30 days, then roll the structure to the full account. Pair Hierarchy Builder with Audit to score health under the new structure.