Hierarchy Builder for industrial coatings

Hierarchy Builder reads your site's category taxonomy (anodizing, electroless nickel, zinc plating, powder coating, surface cleaning, inspection) and proposes a campaign and ad-group structure that mirrors it. Most coating shops have been running the same campaign structure for two years while the business evolved — adding PPAP capability, splitting hard anodize into Type II and Type III, regionalizing NIST-traceability certifications. Hierarchy Builder surfaces the misalignment automatically. It proposes campaign-level separation for major specification tiers (general industrial vs. ASTM/MIL/AMS vs. aerospace/defense) and ad-group-level separation for process types (powder coat vs. plating vs. anodizing vs. specialized). Naming-convention enforcement from your preferences ensures the new structure matches team standards. Conflict and duplication detection catches when the old structure has overlapping ad groups (generic "coating services" running parallel to "industrial powder coating") so you can consolidate before the rebuild. The health score flows directly into Audit, so account health improves as soon as the structure is rebuilt. When you run Hierarchy Builder quarterly and detect structural drift, it forces a structured conversation about where the business has changed versus where ads have not kept up. Recommendation: run Hierarchy Builder when you launch a major new capability (PPAP, regional certifications, hard anodize specialty tier) or quarterly to detect structural drift — it takes 15 minutes and surfaces misalignments that otherwise stay invisible until campaign performance starts degrading.