Hierarchy Builder for industrial controls

Industrial controls businesses often evolve their category structure over years — what started as 'Rockwell controllers' and 'Siemens controllers' becomes 'controllers by platform', then 'controllers by use case' (small plant, large manufacturing, process automation), then 'controllers by role' (component level, system integration, managed services). When that evolution happens, your Google Ads account structure — which was built to match the original taxonomy — becomes misaligned. Hierarchy Builder reads your site's category structure and proposes a campaign and ad-group architecture that mirrors it. For controls, the input is usually: site categories like 'Automation Solutions > PLC Systems > Allen-Bradley ControlLogix > I/O Modules > Analog Input Modules' and Hierarchy Builder suggests a campaign structure like 'ControlLogix > IO - Analog' with ad groups mirroring the deeper nesting. It also detects conflicts — the same product appearing under multiple category paths, which causes duplicate bidding and bid cannibalization. Controls catalogs often have this problem because a product like 'CompactLogix processor' might appear under both 'Small Plant Automation' and 'Edge Gateway Systems' in the site taxonomy, but Hierarchy Builder catches this. Recommendation: run Hierarchy Builder when you are refreshing your site taxonomy or when you notice campaign structure no longer reflects how your sales team actually talks about products. Use the conflict-detection output to deduplicate your product catalog before updating ad group structure.