Hierarchy Builder for metal fabrication

Your site's category tree (by material, by certification, by process type) probably doesn't match your Google Ads account structure anymore. Hierarchy Builder reads your site's actual taxonomy and proposes a campaign and ad-group structure that mirrors it — so a procurement lead searching for "AS9100 aerospace aluminum CNC" lands on an ad and page that speaks to that exact capability cluster, not generic "CNC services." Most fab shops restructure their account every 18 months because the business has evolved and the old structure no longer makes sense. Hierarchy Builder automates this: feed it your site's navigation tree, set naming conventions from preferences, and it outputs a conflict- and duplication-free campaign structure with explicit reasoning for each grouping. The health score that flows into Audit tells you whether your current structure is drifting from your actual product taxonomy. Recommendation: run Hierarchy Builder after a major capability addition or when you notice your keyword-to-ad-group mapping no longer reflects how buyers actually search. The gap between site taxonomy and account structure costs you relevance score and click-through rate.