Hierarchy Builder for industrial laser marking

Industrial laser marker accounts often start with a simple structure (one campaign per product line) and then sprawl as you add geographic targeting, audience layers, and new product tiers — until the campaign structure no longer reflects how the business actually sells. Hierarchy Builder reads your website category taxonomy (fiber laser > production systems > integrated markers, DPSS > marking heads > accessories) and proposes a campaign and ad-group structure that mirrors it. In laser marking, the structural win is organizing by buyer intent rather than just product: fiber-laser campaigns for 'production line integration' buyers (manufacturing engineers), DPSS campaigns for 'precision marking' buyers (quality managers), and accessories + spare-parts campaigns for 'maintenance' buyers. The tool also detects conflicts (two ad groups bidding on the same keyword) and duplication (three campaigns all targeting 'laser marker' phrase). Run Hierarchy Builder before your next planning cycle. Take the proposed structure, override any naming conventions to match your account standards, and use it as the migration roadmap.