Pace for fluid power

Fluid power accounts run two demand patterns at once: OEM design engineers on 6-18 month evaluation cycles and MRO maintenance buyers buying today because a press brake is down. Pace handles the divergent patterns by letting you run two pacing profiles — one for each campaign track — without forcing the linear daily-budget assumption that breaks the moment an industry trade show (CONEXPO, IFPE) pulls MRO traffic spikes you were not expecting. The holiday-aware day weighting matters here because industrial trade shows move pacing materially: a single show week can pull two months of pipeline activity forward. Mid-month budget changes (common when an OEM design win triggers a multi-quarter campaign extension) re-baseline projections without losing month-to-date context. The weekend multiplier is the structural lever: OEM engineers research weekdays only (specification databases update Monday-Friday), so OEM campaigns run 0.4x weekend weighting. MRO maintenance buyers hit searches at 2am on Saturday when a pump fails (0.8x weekend weighting). Blending them into one pacing model kills accuracy on both sides. Pace also flags when you are tracking under projections mid-month so a sales rep can follow up on stalled RFQs rather than blindly reallocating spend. Recommendation: configure Pace with separate weekend multipliers for your OEM track (0.4) and MRO track (0.8), and pair it with a manual CPC strategy that adjusts bid caps mid-month based on pressure-rating demand signals. Use the delta reporting ('projected vs. actual') as your input to whether a particular vertical (automotive hydraulics, agricultural hydraulics, industrial presses) is accelerating or decelerating that month.