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LangtonTools

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Audit for metal fabrication

Account health checklist with persistent state, applied to metal fabrication & contract manufacturing.

A job shop's account health hinges on structural items most audits never touch: Is your quote-request landing page under 2-second load time? Do you have separate campaigns per certification tier? Are you running SKU Mapper to find uncovered capabilities? Is your offline-conversion import flowing PPAP stage, FAI pass/fail, and closed-won back into Google so Smart Bidding learns what actually closes? Audit walks through the whole checklist and saves your score so you can return three weeks later and see which items you've actually closed. It pulls upstream signals from Dead Link Patrol (flagging broken quote-form pages before they waste spend), SKU Mapper (showing which capabilities have no ad coverage), and PageTag (confirming your quote pages actually grade as high-conversion). The per-section scoring with explicit reasoning means you're not guessing why your CPL is high — it's the explicit issues (broken conversion pixel, no offline import, misconfigured audience layers) spelled out. Recommendation: run Audit weekly and treat the score trend as a leading indicator of account health. When the score dips, it usually signals something broken upstream (landing page timeout, conversion tag misconfiguration, or new hobbyist contamination) before CPL spikes.

About Audit

A scored checklist of the structural items every B2B account should be doing. Audit saves your progress so you can return weeks later and pick up exactly where you left off — no more rebuilding the audit doc each quarter.

Full Audit page →

About metal fabrication

Job shops and contract manufacturers compete on capacity, certifications, and lead-time more than price. Their buyers are procurement managers and engineering leads at OEMs who need parts made to spec.

Full metal fabrication playbook →