Audit for fluid power

Hydraulic distributor accounts have dozens of structural items to track: OEM vs MRO campaign split, specification-language depth in ad copy, SKU coverage gaps, dead landing pages, competitor shipping-time callouts. Audit is a persistent checklist that survives across sessions — you can return six weeks later and pick up exactly where you left off, with your score history showing whether account health is trending up or down. The real value is that Audit pulls upstream signals from across the suite: Dead Link Patrol flags broken landing pages, SKU Mapper surfaces SKU coverage gaps, Feed Pulse reports feed validation errors. All of those issues roll up into one scored view. For a $10M+ distributor account running 50+ campaigns, this is the structure that prevents 'we knew about that issue but forgot' conversations. The section-by-section scoring also gives you language for a client update: instead of 'your account is healthy', you can say 'OEM track is 78%, MRO track is 64%, feed quality is 81% — the 17-point gap in MRO is driven by missing cross-reference copy and insufficient stock-messaging callouts'. That language triggers action. Recommendation: run Audit on the first Monday of each month as a standing meeting. Block 45 minutes. Work through each section, capturing specific decisions ('we need to add SAE J2373 to OEM copy', 'MRO landing pages need same-day shipping callout'). Use Audit's historical scores to build a client deck showing quarter-over-quarter progress — movement matters more than absolute score for driving budget allocation decisions.