Ad copy for OEM design engineers and MRO maintenance buyers sounds completely different, but both need to read like they were written by a B2B professional, not a consumer-facing marketer. OEM engineers tune out words like 'best deal', 'incredible savings', 'find out today'. MRO buyers skip ads that say 'enhance your operations' and respond to 'reduce downtime' and 'stock today'. Lingo Check scores your ad copy against a B2B vocabulary corpus and flags words that read consumer. The AI rewrite suggestions are practical: instead of 'Incredible Hydraulic Pumps at Unbeatable Prices', it suggests 'Pressure-Rated Hydraulic Pumps | ISO 4406 Certified | OEM & MRO Stock'. The history tracking across iterations lets you see whether your copy is drifting away from B2B vocabulary over time (a common drift when new copywriters join the team). For a distributor with 50+ ad-copy sets, Lingo Check audited monthly catches vocabulary drift before it tanks conversion rates. Recommendation: run Lingo Check on all active headlines and descriptions, separated by campaign track (OEM vs MRO). Target minimum B2B score of 85 for both tracks. When Lingo Check flags consumer vocabulary in OEM copy, prioritize the fix immediately — OEM engineers close at 6%+ rates on spec-heavy copy but drop to <2% rates when copy reads consumer. Pair Lingo Check results with Jargon Match to ensure specification terms are not just B2B-compliant but also vertical-specific.
Tool · Industry intersection
Lingo Check for fluid power
B2B copy vocabulary scorer, applied to fluid power & hydraulics.
About Lingo Check
Paste your ad copy. Lingo Check scores it against a B2B vocabulary corpus, flags words that read consumer, and recommends substitutes that read like an enterprise buyer wrote them. No more "best deal" in copy meant for a procurement lead.
Full Lingo Check page →About fluid power
Fluid power buyers split into two distinct tracks: OEM design engineers selecting components for new equipment, and MRO maintenance buyers replacing failed parts. Both speak in part numbers, pressure ratings, and ISO standards — but they convert on entirely different campaigns.
Full fluid power playbook →More tools mapped to fluid power
Other extensions that solve specific problems in this vertical.
Lingo Check in other industries
Same tool, different vertical-specific application.
industrial laser marking
B2B paid media for fiber-laser markers, traceability systems, and integrated marking equipment.
industrial controls
B2B paid media for PLC, HMI, SCADA, and process-control systems for plant automation.
metal fabrication
B2B paid media for CNC machining, sheet metal fabrication, welding, and contract manufacturing job shops.
industrial coatings
B2B paid media for powder coating, plating, anodizing, and industrial surface treatment services.