Ads Lens
B2B Google Ads exoskeleton — injected over the native UI
What it does
A content-script overlay that lives directly on top of the Google Ads interface. Adds a macro filter row, a statistical-significance scanner, per-business-day metrics, an exclude queue, and an n-gram report — without ever leaving the search-terms, keywords, or campaigns view. The "thing every senior PPC manager wishes Google would build, then builds for themselves in scripts and never quite finishes."
Features
- Macro filter row over Search Terms, Keywords, and Campaigns
- Statistical significance scanner on conversion data
- Per-business-day metrics that respect weekends and holidays
- Exclude queue for one-click negative keyword harvesting
- In-page n-gram report — no copy/paste roundtrip
Ads Lens by industry
How Ads Lens maps to specific industrial verticals — buyers, queries, and the structural problem in each.
More in Workflow
Tools that share data with Ads Lens via the langton_workspace.
Brief
BuiltRSA copy builder + client approval workflow
Build responsive search ad copy that hits Google's character limits, scores against B2B vocabulary, and tracks client approval status without leaving the popup.
Audit
BuiltAccount health checklist with persistent state
A scored checklist of the structural items every B2B account should be doing.