Google's native search-terms report obscures the signal job shops need most: which keyword clusters convert to quote requests with positive DFM feedback versus which convert to tire-kickers asking "what's your minimum quantity." Ads Lens adds per-business-day filtering so you can isolate, say, all Tuesday-Wednesday traffic (when engineering leads actively spec parts) from weekend noise, and compare bigram patterns across that subset. When you're competing on quote turnaround (24-hour target) instead of price, the timing of intent matters as much as intent itself. The n-gram report built into Ads Lens lets you surface patterns like "tolerance ±0.0005" or "Inconel 718 CNC" without leaving Google Ads — terms that flag aerospace-tier work and justify higher CPL bids. For a multi-shop operation running separate campaigns per certification level (ISO 9001, AS9100, ITAR, MedAccred), this breakdown cuts weeks off the analysis. Recommendation: layer Ads Lens with offline conversion data so the bigram scanner highlights which term clusters correlate with quote-to-PO closure, not just form fills. This is how you retrain Smart Bidding on the right signal.
Tool · Industry intersection
Ads Lens for metal fabrication
B2B Google Ads exoskeleton — injected over the native UI, applied to metal fabrication & contract manufacturing.
About Ads Lens
A content-script overlay that lives directly on top of the Google Ads interface. Adds a macro filter row, a statistical-significance scanner, per-business-day metrics, an exclude queue, and an n-gram report — without ever leaving the search-terms, keywords, or campaigns view. The "thing every senior PPC manager wishes Google would build, then builds for themselves in scripts and never quite finishes."
Full Ads Lens page →About metal fabrication
Job shops and contract manufacturers compete on capacity, certifications, and lead-time more than price. Their buyers are procurement managers and engineering leads at OEMs who need parts made to spec.
Full metal fabrication playbook →More tools mapped to metal fabrication
Other extensions that solve specific problems in this vertical.
Ads Lens in other industries
Same tool, different vertical-specific application.
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industrial coatings
B2B paid media for powder coating, plating, anodizing, and industrial surface treatment services.