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WorkflowTier 3 Built

Brief

RSA copy builder + client approval workflow

What it does

Build responsive search ad copy that hits Google's character limits, scores against B2B vocabulary, and tracks client approval status without leaving the popup. Replaces the spreadsheet-and-email loop most agencies still run.

Features

  • Headline and description strength scoring
  • AI-assisted variant generation
  • Client approval workflow with status tracking
  • CSV export ready for Google Ads Editor
  • Counter-messaging hints from captured competitor ads

Brief by industry

How Brief maps to specific industrial verticals — buyers, queries, and the structural problem in each.

For

Laser marking

For

Fluid power

For

Controls

For

Metal fabrication

For

Coatings

More in Workflow

Tools that share data with Brief via the langton_workspace.

Ads Lens

Built

B2B Google Ads exoskeleton — injected over the native UI

A content-script overlay that lives directly on top of the Google Ads interface.

Audit

Built

Account health checklist with persistent state

A scored checklist of the structural items every B2B account should be doing.