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Audience filteringTier 3 Coming soon

Persona Lens

How a job title actually searches

What it does

Tell it the job title and industry. Persona Lens generates the actual queries that persona uses — including their pain language, internal terminology, and the way they describe problems before they describe solutions. Built for the gap between marketing personas and the queries those personas actually type.

Features

  • Job title plus industry input
  • Pain-point extraction with vocabulary surfacing
  • Outputs flow into Brief for ad copy direction
  • Refresh cycle when N-grams from Signal start declining
  • Persona library persisted in workspace

Persona Lens by industry

How Persona Lens maps to specific industrial verticals — buyers, queries, and the structural problem in each.

For

Laser marking

For

Fluid power

For

Controls

For

Metal fabrication

For

Coatings

More in Audience filtering

Tools that share data with Persona Lens via the langton_workspace.

Lingo Check

Built

B2B copy vocabulary scorer

Paste your ad copy.

Jargon Match

Built

Industry-specific vocabulary scorer

Like Lingo Check but tuned to your specific vertical.

Scrub

Coming soon

B2C contamination detector for search terms

Search term reports in B2B accounts are full of consumer queries — DIY hobbyists, students, someone Googling on their phone.