Feed Pulse for industrial coatings

Feed Pulse is built for the product-feed validation step industrial coating shops skip — they assume their CSV is clean, upload it to Merchant Center, and lose 20% of their feed to validation errors. Drop your plating or coating-service product feed into Feed Pulse and it runs full Merchant Center spec validation before you upload: required fields, GTINs pass Mod-10 checksums, custom labels for segmentation (margin tier, capability tier, lead time, specification level). For industrial coatings with heavy custom-label usage — custom_label_0 for certification tier (ISO 9001 / AS9100 / FDA), custom_label_1 for specification tier (ASTM / MIL / AMS), custom_label_2 for lead-time bucket (stock / 2-day / custom) — Feed Pulse catches missing or malformed labels before they hit the feed and ruin segmentation. Line-by-line issue list with reasoning prevents the "why did that product disappear from ads" mystery that consumes hours of support tickets. When your feed passes Feed Pulse, you hand it to SKU Mapper to surface which plating services or coating capabilities have no ad coverage yet — a critical step for shops running 200+ SKU-equivalents across multiple specification tiers. Recommendation: set up Feed Pulse as a weekly pre-upload validation step before you push any changes to Merchant Center, especially when you are adding new specification tiers (electroless nickel, hard anodize, Type III, custom lead times) — it takes five minutes and prevents feed-validation surprises.