Feed Pulse for metal fabrication

Job shops with a product feed (capabilities matrix, service catalog, equipment-by-material) often upload feeds to Google Shopping without validating them first. Feed Pulse runs full Merchant Center spec validation — required fields, GTIN Mod-10 checksums, B2B custom-label coverage — and flags what will get rejected before you upload and waste a deployment cycle. For fabrication shops, the high-leverage move is custom-label architecture: custom_label_0 for capability tier (general / aerospace / medical), custom_label_1 for lead-time bucket (stock / made-to-order / 2-week), custom_label_2 for material class (aluminum / stainless / exotic alloys). Feed Pulse validates that your custom labels are consistent across all products so you can set tROAS targets per capability tier later. It also catches the common mistake: uploading a feed with 500 SKUs that have no material or tolerance information, making every product indistinguishable in Shopping. Recommendation: use Feed Pulse before every feed upload, not after rejection. The validation catches mistakes in hours of review time and prevents the account lag that comes from resubmitting.