Topic
Agency & in-house
How agencies and in-house teams structure work, what each gets wrong, and what the practitioner-vs-vendor dynamic looks like up close.
4 posts
- 3 min read
Why "Performance Marketer" is becoming a useless job title
Changing a bid by 15% on a Tuesday is not a career.
Read post → - 3 min read
Optmyzr review after 3 years and $7M in managed spend
I've put more money through Optmyzr than most users will ever manage. My perspective is different from the standard review: I tested it at real enterprise scale on accounts where the stakes were high enough to actually see the failure modes.
Read post → - 2 min read
Why every senior PPC manager needs to learn SQL
There was a day I needed to answer a simple question: which keywords are driving closed deals?
Read post → - 5 min read
Most B2B agencies are running your account on autopilot. Here's how to tell.
I've audited dozens of agency-managed B2B accounts. I can usually spot the problem in about 30 minutes of looking at the change history.
Read post →