Topic
Budget pacing
Pacing math, weekend weighting, holiday-aware projections, mid-month change handling. The category Pace was built to serve.
2 posts
- 3 min read
Budget pacing in massive MCCs without using auto-apply
Google auto-applied a recommendation in one of our accounts without my approval. The recommendation was to raise daily budgets by 25% across several campaigns "based on performance trends."
Read post → - 5 min read
Why I built my own budget pacer instead of using Optmyzr
I was paying $2K a month for Optmyzr.
Read post →