Topic
Smart Bidding
When Google's automated bidding helps in B2B and when it absolutely doesn't. Real cases, not vendor talking points.
4 posts
- 3 min read
Budget pacing in massive MCCs without using auto-apply
Google auto-applied a recommendation in one of our accounts without my approval. The recommendation was to raise daily budgets by 25% across several campaigns "based on performance trends."
Read post → - 4 min read
The 70% overstatement hiding in your Google Ads new-customer reports
Here's a number that blew my mind when I finally dug into it.
Read post → - 4 min read
Smart Bidding is making your reporting worse, not better
Here's what I see happen in accounts that rely on Smart Bidding.
Read post → - 4 min read
Why your tCPA is lying to you
Target CPA bidding is broken for B2B. Specifically, it's broken for any account where the time between a click and a close is longer than 90 days.
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